SS20: The Next Chapter

A brand new chapter of our story

SS20: The Next Chapter collection bridges the darkness of winter and the brighter times summer brings with it. We have given the collection a new visual look that matches the new identity of SHAPING NEW TOMORROW. The collection is sprinkled with sun and summer but the clothes are suitable for all seasons.

There is something special about the Scandinavian summer. The long, bright nights, good friends’ company, long walks on the beach, and the many colors surrounding us in nature. Our SS20 collection is inspired by the colors we find in nature in the summer – and this year the bright colors seem more needed than ever before. We have chosen a color palette of beige, blue, and green that reminds us of going outside and enjoying summer.

New styles in a minimalistic and simple design

The collection is studded with well-known classics in new colors and new, exciting product categories – all with one pervasive theme: Quality, comfort, and a stylish look. The style is minimalistic and matches both active days and finer occasions.

Crisscross the new styles as you like. Especially the suits provide plenty of options and can be styled with both T-shirts and shirts underneath. The collection also consists of several sweatshirts perfect for the summer season that are also suitable for spring and autumn, or when you’re feeling cold in the winter. The material of the sweatshirts is lightweight and makes them very comfortable wearing while ensuring a great fit.

A breath of fresh air for your wardrobe

Regardless of how you choose to put together the new styles, you will definitely provide your wardrobe with a breath of fresh air all the while keeping your outfit stylish and neat. To us, summer is the perfect occasion to spend as much time outside as possible, and every style in our SS20: The Next Chapter collection is designed with the purpose of getting you well through summer – no matter what your plans are.