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    SS20: The Next Chapter

    SS20: The Next Chapter collection is filled with well-known classics in new colors and new, exciting product categories. The color palette consists of beige, blue, and green that reminds us of the Scandinavian nature and bridge the darkness of winter with the brighter times summer brings.

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      Supima T-Shirt White Supima T-Shirt White
      2 for 66

      Supima T-Shirt White

      €40.00

      Available in 6 colors

      Classic Shorts Marine Blue Classic Shorts Marine Blue

      Classic Shorts Marine Blue

      €80.00

      Available in 12 colors

      Classic Shorts Shadow Grey Classic Shorts Shadow Grey

      Classic Shorts Shadow Grey

      €80.00

      Available in 12 colors

      Classic Shorts Light Grey Classic Shorts Light Grey

      Classic Shorts Light Grey

      €80.00

      Available in 12 colors

      Classic Shorts Cold Black Classic Shorts Cold Black

      Classic Shorts Cold Black

      €80.00

      Available in 12 colors

      Classic Shorts Ocean Classic Shorts Ocean

      Classic Shorts Ocean

      €80.00

      Available in 12 colors

      Classic Shorts Oxford Tan Classic Shorts Oxford Tan

      Classic Shorts Oxford Tan

      €80.00

      Available in 12 colors

      Classic Shorts Lincoln Green Classic Shorts Lincoln Green

      Classic Shorts Lincoln Green

      €80.00

      Available in 12 colors

      Supima T-shirt Ivy Green Supima T-shirt Ivy Green
      2 for 66

      Supima T-shirt Ivy Green

      €40.00

      Available in 6 colors

      Pico Blazer Camel Pico Blazer Camel
      New Arrival

      Pico Blazer Camel

      €240.00

      Available in 9 colors

      Pico Pants Camel Pico Pants Camel
      New Arrival

      Pico Pants Camel

      €120.00

      Available in 9 colors

      Supima T-shirt Safari Supima T-shirt Safari
      2 for 66

      Supima T-shirt Safari

      €40.00

      Available in 6 colors

      Inverno Sweatshirt Blue Melange Inverno Sweatshirt Blue Melange
      New Arrival

      Inverno Sweatshirt Blue Melange

      €80.00

      Available in 5 colors

      Supima T-shirt Blue Heaven Supima T-shirt Blue Heaven
      2 for 66

      Supima T-shirt Blue Heaven

      €40.00

      Available in 6 colors

      Classic Shirt Sky Blue Stripes Classic Shirt Sky Blue Stripes
      New Arrival

      Classic Shirt Sky Blue Stripes

      €90.00

      Available in 13 colors

      Pico Blazer Beige Pico Blazer Beige
      New Arrival

      Pico Blazer Beige

      €240.00

      Available in 9 colors

      Pico Pants Beige Pico Pants Beige
      New Arrival

      Pico Pants Beige

      €120.00

      Available in 9 colors

      Supima Autograph T-shirt Black Supima Autograph T-shirt Black
      2 for 66

      Supima Autograph T-shirt Black

      €40.00

      Available in 6 colors

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      A brand new chapter of our story

      SS20: The Next Chapter collection bridges the darkness of winter and the brighter times summer brings with it. We have given the collection a new visual look that matches the new identity of SHAPING NEW TOMORROW. The collection is sprinkled with sun and summer but the clothes are suitable for all seasons.

      There is something special about the Scandinavian summer. The long, bright nights, good friends’ company, long walks on the beach, and the many colors surrounding us in nature. Our SS20 collection is inspired by the colors we find in nature in the summer – and this year the bright colors seem more needed than ever before. We have chosen a color palette of beige, blue, and green that reminds us of going outside and enjoying summer.

      New styles in a minimalistic and simple design

      The collection is studded with well-known classics in new colors and new, exciting product categories – all with one pervasive theme: Quality, comfort, and a stylish look. The style is minimalistic and matches both active days and finer occasions.

      Crisscross the new styles as you like. Especially the suits provide plenty of options and can be styled with both T-shirts and shirts underneath. The collection also consists of several sweatshirts perfect for the summer season that are also suitable for spring and autumn, or when you’re feeling cold in the winter. The material of the sweatshirts is lightweight and makes them very comfortable wearing while ensuring a great fit.

      A breath of fresh air for your wardrobe

      Regardless of how you choose to put together the new styles, you will definitely provide your wardrobe with a breath of fresh air all the while keeping your outfit stylish and neat. To us, summer is the perfect occasion to spend as much time outside as possible, and every style in our SS20: The Next Chapter collection is designed with the purpose of getting you well through summer – no matter what your plans are.

      Type

      • Classic - Shirts
      • Pants
      • Shirts
      • Shorts
      • Suit Pants
      • Sweatshirts
      • T-Shirts

      Color

      • Black

      • Blue

      • Green

      • Grey

      • Striped

      • Tan

      • White

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