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    SS20: The Next Chapter

    SS20: The Next Chapter collection is filled with well-known classics in new colors and new, exciting product categories. The color palette consists of beige, blue, and green that reminds us of the Scandinavian nature and bridge the darkness of winter with the brighter times summer brings.

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      Supima T-Shirt White Supima T-Shirt White
      2 for 66

      Supima T-Shirt White

      €40.00

      Available in 6 colors

      Pico Blazer Camel Pico Blazer Camel

      Pico Blazer Camel

      €240.00

      Available in 8 colors

      Pico Pants Slim Camel Pico Pants Slim Camel

      Pico Pants Slim Camel

      €120.00

      Available in 8 colors

      Supima Autograph T-shirt Black Supima Autograph T-shirt Black
      2 for 66

      Supima Autograph T-shirt Black

      €40.00

      Available in 6 colors

      Supima Autograph T-shirt White Supima Autograph T-shirt White
      2 for 66

      Supima Autograph T-shirt White

      €40.00

      Available in 6 colors

      Crewneck Black Crewneck Black

      Crewneck Black

      €80.00

      Available in 3 colors

      Crewneck Navy Crewneck Navy

      Crewneck Navy

      €80.00

      Available in 3 colors

      Pico Suit Camel Pico Suit Camel

      Pico Suit Camel

      €325.00

      Available in 8 colors

      Pico Blazer Dark Grey Pinstriped Pico Blazer Dark Grey Pinstriped

      Pico Blazer Dark Grey Pinstriped

      €240.00

      Available in 8 colors

      Pico Blazer Navy Pinstriped Pico Blazer Navy Pinstriped

      Pico Blazer Navy Pinstriped

      €240.00

      Available in 8 colors

      Pico Blazer Light Grey Pinstriped Pico Blazer Light Grey Pinstriped

      Pico Blazer Light Grey Pinstriped

      €240.00

      Available in 8 colors

      Pico Blazer Light Grey Pico Blazer Light Grey

      Pico Blazer Light Grey

      €240.00

      Available in 8 colors

      Pico Blazer Navy Pico Blazer Navy

      Pico Blazer Navy

      €240.00

      Available in 8 colors

      Pico Blazer Dark Grey Pico Blazer Dark Grey

      Pico Blazer Dark Grey

      €240.00

      Available in 8 colors

      Pico Blazer Black Pico Blazer Black

      Pico Blazer Black

      €240.00

      Available in 8 colors

      Supima Autograph T-shirt Navy Supima Autograph T-shirt Navy
      2 for 66

      Supima Autograph T-shirt Navy

      €40.00

      Available in 6 colors

      Hoodie Safari Hoodie Safari

      Hoodie Safari

      €80.00

      Classic Shirt Safari Stripes Regular Classic Shirt Safari Stripes Regular
      Regular

      Classic Shirt Safari Stripes Regular

      €90.00

      Available in 16 colors

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      A brand new chapter of our story

      SS20: The Next Chapter collection bridges the darkness of winter and the brighter times summer brings with it. We have given the collection a new visual look that matches the new identity of SHAPING NEW TOMORROW. The collection is sprinkled with sun and summer but the clothes are suitable for all seasons.

      There is something special about the Scandinavian summer. The long, bright nights, good friends’ company, long walks on the beach, and the many colors surrounding us in nature. Our SS20 collection is inspired by the colors we find in nature in the summer – and this year the bright colors seem more needed than ever before. We have chosen a color palette of beige, blue, and green that reminds us of going outside and enjoying summer.

      New styles in a minimalistic and simple design

      The collection is studded with well-known classics in new colors and new, exciting product categories – all with one pervasive theme: Quality, comfort, and a stylish look. The style is minimalistic and matches both active days and finer occasions.

      Crisscross the new styles as you like. Especially the suits provide plenty of options and can be styled with both T-shirts and shirts underneath. The collection also consists of several sweatshirts perfect for the summer season that are also suitable for spring and autumn, or when you’re feeling cold in the winter. The material of the sweatshirts is lightweight and makes them very comfortable wearing while ensuring a great fit.

      A breath of fresh air for your wardrobe

      Regardless of how you choose to put together the new styles, you will definitely provide your wardrobe with a breath of fresh air all the while keeping your outfit stylish and neat. To us, summer is the perfect occasion to spend as much time outside as possible, and every style in our SS20: The Next Chapter collection is designed with the purpose of getting you well through summer – no matter what your plans are.

      Fit

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      • Slim

      Type

      • Classic - Shirts
      • Pants
      • Shirts
      • Suit Pants
      • Sweatshirts
      • T-Shirts

      Color

      • Black

      • Blue

      • Grey

      • Striped

      • Tan

      • White

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