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    SS20: The Next Chapter

    SS20: The Next Chapter collection is filled with well-known classics in new colors and new, exciting product categories. The color palette consists of beige, blue, and green that reminds us of the Scandinavian nature and bridge the darkness of winter with the brighter times summer brings.

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    SS20: The Next Chapter
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    Supima T-Shirt White Supima T-Shirt White
    2 for 66

    Supima T-Shirt White

    €40.00

    Available in 5 colors

    Classic Shorts Marine Blue Classic Shorts Marine Blue

    Classic Shorts Marine Blue

    €80.00

    Available in 17 colors

    Classic Shorts Shadow Grey Classic Shorts Shadow Grey

    Classic Shorts Shadow Grey

    €80.00

    Available in 9 colors

    Classic Shorts Light Grey Classic Shorts Light Grey

    Classic Shorts Light Grey

    €80.00

    Available in 17 colors

    Classic Shorts Cold Black Classic Shorts Cold Black

    Classic Shorts Cold Black

    €80.00

    Available in 17 colors

    Classic Shorts Ocean Classic Shorts Ocean

    Classic Shorts Ocean

    €80.00

    Available in 9 colors

    Classic Shorts Oxford Tan Classic Shorts Oxford Tan

    Classic Shorts Oxford Tan

    €80.00

    Available in 17 colors

    Classic Shorts Lincoln Green Classic Shorts Lincoln Green

    Classic Shorts Lincoln Green

    €80.00

    Available in 17 colors

    Supima T-shirt Safari Supima T-shirt Safari
    New
    2 for 66

    Supima T-shirt Safari

    €40.00

    Available in 5 colors

    Supima Autograph T-shirt Black Supima Autograph T-shirt Black
    2 for 66

    Supima Autograph T-shirt Black

    €40.00

    Available in 7 colors

    Supima Autograph T-shirt White Supima Autograph T-shirt White
    2 for 66

    Supima Autograph T-shirt White

    €40.00

    Available in 7 colors

    Crewneck Black Crewneck Black

    Crewneck Black

    €80.00

    Available in 6 colors

    Pico Blazer Navy Pico Blazer Navy

    Pico Blazer Navy

    €240.00

    Available in 2 colors

    Pico Blazer Black Pico Blazer Black

    Pico Blazer Black

    €240.00

    Available in 2 colors

    Supima Autograph T-shirt Navy Supima Autograph T-shirt Navy
    2 for 66

    Supima Autograph T-shirt Navy

    €40.00

    Available in 7 colors

    Classic Shirt Sky Blue Stars Regular Classic Shirt Sky Blue Stars Regular

    Classic Shirt Sky Blue Stars Regular

    €99.00

    Available in 17 colors

    Classic Shirt Sky Blue Stars Slim Classic Shirt Sky Blue Stars Slim

    Classic Shirt Sky Blue Stars Slim

    €99.00

    Available in 17 colors

    Overshirt Black Overshirt Black

    Overshirt Black

    €115.00

    Available in 3 colors

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    A brand new chapter of our story

    SS20: The Next Chapter collection bridges the darkness of winter and the brighter times summer brings with it. We have given the collection a new visual look that matches the new identity of SHAPING NEW TOMORROW. The collection is sprinkled with sun and summer but the clothes are suitable for all seasons.

    There is something special about the Scandinavian summer. The long, bright nights, good friends’ company, long walks on the beach, and the many colors surrounding us in nature. Our SS20 collection is inspired by the colors we find in nature in the summer – and this year the bright colors seem more needed than ever before. We have chosen a color palette of beige, blue, and green that reminds us of going outside and enjoying summer.

    New styles in a minimalistic and simple design

    The collection is studded with well-known classics in new colors and new, exciting product categories – all with one pervasive theme: Quality, comfort, and a stylish look. The style is minimalistic and matches both active days and finer occasions.

    Crisscross the new styles as you like. Especially the suits provide plenty of options and can be styled with both T-shirts and shirts underneath. The collection also consists of several sweatshirts perfect for the summer season that are also suitable for spring and autumn, or when you’re feeling cold in the winter. The material of the sweatshirts is lightweight and makes them very comfortable wearing while ensuring a great fit.

    A breath of fresh air for your wardrobe

    Regardless of how you choose to put together the new styles, you will definitely provide your wardrobe with a breath of fresh air all the while keeping your outfit stylish and neat. To us, summer is the perfect occasion to spend as much time outside as possible, and every style in our SS20: The Next Chapter collection is designed with the purpose of getting you well through summer – no matter what your plans are.

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    • Shirts
    • Shorts
    • Sweatshirts
    • T-Shirts

    Color

    • Black

    • Blue

    • Brown

    • Green

    • Grey

    • Striped

    • Tan

    • White

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