Denim for men that fits into real life
Good denim should be easy to wear. It should look right in everyday situations and feel comfortable from morning to evening. That’s exactly what the SHAPING NEW TOMORROW denim collection for men is designed to do.
Our jeans combine a classic denim look with built-in stretch, so they move naturally with you throughout the day. Whether you’re sitting at your desk, commuting across the city or heading out after work, these are jeans that adapt to how you live.
Classic jeans with a straight leg and a clean look
The Classic Jeans are made for men who prefer a timeless silhouette. They feature a straight leg, a traditional five-pocket design and an even, balanced wash that works year after year.
You can choose between slim fit and regular fit, depending on how close you want the jeans to sit. Both options are designed to feel comfortable from the first wear and to keep their shape throughout the day.
Available in a range of classic colors — including light blue, mid blue and black — these jeans are easy to combine with T-shirts, shirts, knits or blazers.
Comfortable denim with built-in stretch
What you’ll notice straight away is how the denim feels. The fabric is made with 360° stretch, which allows the jeans to follow your movement instead of working against it.
This makes a difference in everyday situations: long workdays, travel, walking, sitting and standing. The jeans stay comfortable, and they keep a clean, structured look even after hours of wear.
Additional styles within the denim collection
Alongside the Classic Jeans, the collection also includes Matteo Jeans for those who prefer a more relaxed fit. They offer a slightly looser silhouette while keeping the same clean denim expression.
Matteo Jeans are available in Mid Blue and Washed Black and work well as an alternative for casual days, weekends or travel, without changing the overall feel of the collection.
To complete the look, the Matteo Overshirt in Washed Black adds an easy layer that pairs naturally with both Classic and Matteo Jeans. It works worn open over a T-shirt or buttoned up when you want a bit more structure.
Easy to wear, easy to combine
The denim collection is designed to be straightforward and versatile. Classic fits form the foundation, with relaxed options and simple layers that give you room to vary your look without overthinking it.
These are pieces you can rely on day after day — familiar in appearance, comfortable in use, and easy to fit into the rest of your wardrobe.
