2015

February

With no prior expertise or experience in the industry, but a great idea in their pocket, the founders travel to Portugal. They find a manufacturer who can help them bring their vision to life

Three men stand smiling together in the doorway of a storefront.

May

SHAPING NEW TOMORROW comes to life – a name that perfectly captures what we’re all about: creating clothes you’ll love to wear today, tomorrow and years down the road. It's the unique blend of timeless design and fresh ideas of what clothing should do for you.

A man in a striped button-down shirt and dress pants leaping in mid-air.

June

The Classic Pants 1.0 is here: Thanks to an innovative new fabric with 360° stretch, these pants are the perfect blend of style and comfort.

A man performs a backflip on a city sidewalk in front of a storefront labeled Snt. while other people watch.
2016

May

After a successful Kickstarter campaign, a dream takes off, selling pants online and out of our first small store in Aalborg.

2018
Three entrepreneurs stand in the foreground pitching to four investors seated in chairs across a studio.

April

SHAPING NEW TOMORROW secures investments on Løvens Hule – the business around the Perfect Pants gains momentum.

A map showing a dense network of transport or utility lines across Central and Western Europe.

August

Let’s go international! The SHAPING NEW TOMORROW online shop is now live in several international markets including Germany, Sweden and Norway.

2019
A man in a button-down shirt and cap running through a mountainous landscape.

January

The Perfect Shirt, designed for maximum comfort, quickly becomes a favorite for stylish outfits.

2021

JUNE

Big year! With our first store in Germany (and soon four more), we begin our international expansion.

A man with long dark hair wearing a black suit and tie stands outdoors, holding a light-colored jacket.

SEPTEMBER 

The Perfect Suit unites style, extreme comfort and innovative features, and matches even the strictest of dress codes.

2022

November

An meaningful collaboration takes shape: we team up with the Danish national men’s soccer team DBU and we become their official partner for travel wear, making sure that the squad travels in style and comfort.

December

Another milestone: The Perfect Pants for women. It quickly grew into a full collection, bringing our signature style and comfort to all women of tomorrow.

2023

December

Hej Sverige! We open our first Swedish store in Stockholm, followed soon by another one in Gothenburg.

The interior of a clothing store featuring racks of shirts, folded garments on wooden display tables, and mannequins dressed in trousers and jackets.
2024

What a ride it has been: SHAPING NEW TOMORROW now has more than 230 talented Shapers in 3 offices and 13 stores!

The Classic Pants
A pair of dark blue five-pocket trousers.
The Essential Pants
A pair of navy blue slim-fit trousers.
The Essential Suit Pants
A pair of navy blue slim-fit trousers.
The GEN2 Pants
Beige tapered trousers with a button-front closure.
The Classic Jeans
Mid-rise blue denim jeans.
The Heavy Edition Pants
Grey trousers with a subtle textured pattern by Filippa K.
The Classic Shorts
Beige Shaping New Tomorrow shorts.
The Essential Shorts
Dark blue Shaping New Tomorrow shorts.
The GEN2 Shorts
Navy blue Shaping New Tomorrow shorts.
The Tech-Linen Shorts
Beige Shaping New Tomorrow drawstring shorts.
The Classic Denim Shorts
Dark blue denim shorts with a button-fly closure.
The Perfect Suit
A navy blue suit consisting of a two-button blazer and matching trousers.
The Perfect Shirt
A white long-sleeved button-down shirt with thin vertical grey stripes and a classic collar.
The Dress Shirt
A light blue long-sleeved button-down shirt.
The Travel Shirt
A dark navy blue long-sleeved button-up shirt with a collar.
The Tech-Linen Shirt
A long-sleeved, beige button-down shirt with a chest pocket.
The Overshirt
A long-sleeved brown button-up shirt with two chest pockets.
The Perfect Collection

Versatile designs with
360° stretch and
next-level comfort

The
Perfect Pants

A man in a beanie, white t-shirt, and olive shirt jumps over a metal railing in front of a modern building.

Beat the heat
with style & comfort

The
Perfect Shorts

A man wearing a short-sleeved beige button-down shirt and matching shorts standing outdoors.

Unbeatable comfort from
formal to casual –
and everything in between

The
Perfect Shirt

A man wearing a white button-down shirt, trousers, and a baseball cap with sunglasses runs on a mountain trail.

Tested by athletes,
made for everyone

The
Perfect Suit

A man in a black suit and tie holding a leather briefcase stands against a concrete wall.

MADE FOR WOMEN, BY WOMEN

We want to give women what they actually want: timeless, elegant clothes with exceptional comfort. Our talented female designers have crafted a line that you will reach for every day.

What’s more, all the women here at SHAPING NEW TOMORROW tested countless prototypes and provided honest feedback, ensuring the perfect fit and style.

The result? 

A collection that has everything you need and nothing you don’t need, and feels like it was made just for you: the women of tomorrow.

A smiling woman wearing a white t-shirt, beige blazer, and matching shorts standing in a doorway.
A woman in a white vest and trousers resting her hand on her chin while leaning against the hood of a car.
A woman wearing sunglasses and a striped button-down shirt leans against an outdoor bar.

The Women of tomorrow

Our women’s collection is made for women who don’t want to settle. Think classic designs, incredibly soft fabrics and fits so comfortable you’ll want to live in them.

We get it – your days are packed and nobody’s got time for tight, restrictive clothes. That’s why our materials have just the right amount of stretch to keep you looking and feeling great all day long, no matter your body shape. 

Whether you’re biking to work, sitting in meetings, chasing the kids at the playground or just reaching for the stars – worrying about your outfit will no longer be a part of your day.

A woman wearing a rust-colored suit and white button-down shirt with a neck scarf, looking away while resting her hand on her head.

Tested by different women

A person in a light-colored suit and white button-down shirt, viewed from a low angle.
An icon of pants with arrows pointing outward at the hem, indicating width.

All our clothes are tested by women with different body types, preferences and needs

High-quality materials

A woman wearing a white t-shirt that says SAME NEW TOMORROW and grey trousers sits on the floor.
An icon of a stack of square layers on a blue circular background.

All styles are made of soft and flexible, high-quality fabrics

The No. 1 Pants
High-waisted tan trousers with a front button and zip closure.
The Essential Pants
Navy blue tailored trousers with a button-and-fly closure.
The Jeans
Dark blue denim jeans with a straight-leg cut.
The Perfect blazer
A beige, single-breasted blazer with notch lapels, two front buttons, and two flap pockets.
The perfect shirt
A long-sleeved white button-down shirt.
The Perfect Collection for Women

FOR THE WOMEN OF TOMORROW

The
Perfect Pants

A woman wearing a white waistcoat and trousers leans against the hood of a black vintage car.
Black tailored trousers with a button and zip fly.

The
Perfect Blazer

A woman wearing sunglasses, a white t-shirt, and a blazer poses with her hand to her head.
A beige, single-breasted blazer with notch lapels, two front buttons, and two flap pockets.

The
Perfect Shirt

A woman with long hair wearing a white striped button-down shirt and tan trousers stands with her arms crossed.
A long-sleeved button-down shirt with a grey and white vertical stripe pattern.

We champion the dreamers and the doers

– those who dare to step out of their comfort zones. We believe that growth comes from facing challenges, and that you don’t need to be perfect to make progress. We love celebrating triumphs, and, even more, the courage to just try. 

Our goal is to build a community that encourages support and inspiration, celebrating the guts it takes to step out of your comfort zone. We are here to cheer you on and dress you for success on your journey.

A man in a grey suit jumps over a wooden partition in an office building.

Timeless garments 

A man in a grey suit and black shirt walks down a wooden staircase while carrying a black briefcase.

For a versatile wardrobe 

A man in a black suit carrying a brown leather briefcase runs down a sidewalk.

Incredibly comfortable  

A man with shoulder-length hair wearing a brown suit and dark turtleneck sitting in a wooden lounge chair.

Functional features  

A smiling man wearing a light blue button-down shirt, tan trousers, and a backpack runs across a stone bridge.

And a stylish look

A man in a navy blazer and light-colored trousers holds a leather duffel bag while standing in front of an ornate metal railing.
DBU
Three men stand side-by-side wearing matching beige suits over white t-shirts that say Shaping New Tomorrow..
Leon Kofoed
A man in a suit gritting his teeth while climbing a rope attached to a tall metal structure.
Mimi Kraus
A man in a white dress shirt and dark trousers sits with his hands clasped on wooden stadium-style bleachers.
Darius Clark
A man in a suit jumping to dunk a basketball into a hoop against a bright sky.
Oliver Masucci
A man in a suit standing on a stage in front of rows of empty theatre seats.
Benny Greb
A blurred, long-exposure shot of a drummer performing on a drum kit.
our ambassadors

Shapers Journal

Your guide to what to wear when, how and why – plus peeks behind the scenes. 

Learn more
A circular blue border with the words ABOUT HYPER written in a circular pattern inside it.SNT logo featuring white text inside a blue circle.
A man in a pinstripe suit performing a lunge while carrying a weighted bag on his shoulders.
A man in a black baseball cap, black jacket, and beige trousers leans against a large stone pillar on a city street.
A man in a grey suit and black shirt leaps over a wooden partition.