The next generation of menswear

Functional styles with maximum comfort: At SHAPING NEW TOMORROW, we design stylish menswear that offers complete freedom of movement.

Perfect style. Perfect comfort. For any time and place.

Innovative design for radical comfort

Stylish, comfortable AND functional? At SHAPING NEW TOMORROW, the fastest-growing menswear brand in Denmark, we find solutions to your everyday problems. Scandinavian design meets innovative technologies – like our performance stretch. Consistently produced with family-owned manufacturers in Portugal.

SHAPING NEW TOMORROW: Join the Menswear Revolution

Stylish and comfortable at the same time: Our timeless comfort essentials bring freedom of movement into your everyday life thanks to innovative technologies, high-quality materials and experienced craftsmanship.

Male model wearing white shirt and black pants with stretched legs over escalator rails
Three smiling male models walking together in an urban environment
Male model standing in a cross pose in the rain to show water resistant qualities
Male model in a grey suit vaulting over a railing to show unique stretch capabilities of clothes

RADICAL COMFORT

Thanks to high-quality, stretchable materials

PERFECT FIT

The perfect fit for you

FUNCTIONAL LIKE SPORTSWEAR

Hard-wearing, water-repellent, breathable

SIMPLY STYLISH

Versatile and easy to wear

Perfect comfort and style. At an time and place.

We make clothes that keep up with you thanks to premium materials combined with our proprietary technologies, FreeFiber™ and TechRec™.

The Perfect Pants

Experience complete freedom of movement

Breathable, lightweight and extremely comfortable: our pants are called Perfect Pants for a reason. You'll always look and feel your best at the office, at home, or when you’re out with friends.

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Male model wearing tan blazer and black pants

The Perfect Shirt

The shirt that sets new standards

Looks like a classic shirt, feels like a T-shirt. Our Perfect Shirt follows your every move – almost without creasing. You’ll never want to wear another shirt again.

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The Perfect Suit

For the man "on the go"

Lightweight elegance: Enjoy exceptional comfort with maximum freedom of movement, perfectly styled for any occasion.

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Male model in a grey suit running down a corridor