Shaper's Journal

Can you win a marathon while looking amazing in a suit? In 2023, at the H.C. Andersen Marathon in Odense, Martin Egebjerg Olesen proved you can – crossing the finish line first in our Perfect Suit.

Acrophobia: Fear of heights. You’ve no doubt heard of it, and may even know of it from personal experience. Leon Kofoed is a professional OCR (obstacle course racing) athlete with multiple European and world championships under his belt – oh, and he’s also afraid of heights.

„Did you see that? That guy ran a marathon in a suit, and in a great time.” Mimi is talking about Martin Egebjerg Olesen, who won the HCA Marathon in Odense with an impressive time of 2 hours, 27 minutes and 58 seconds – in our stylish Essential Suit.

Oliver Masucci: winner of the German Film Award, "Enfant terrible" as Fassbinder, iconic star from the hit series "Dark". Who his this man who has a penchant for extreme and extremely different roles? And what does that actually have to do with comfort?

Jeans: The timeless classic with an everlasting charm that outlives trends. There’s a lot to love and much to learn: When and where to wear jeans? How do you style them? Why is your wardrobe incomplete without them? Let’s dig into these questions, styling tips and much more!

A Day with Mimi Kraus: The handball star, entrepreneur, and almost-professional dancer not only revealed what's important to him when it comes to clothing, but also how he got introduced to SHAPING NEW TOMORROW.

Drummer Benny Greb dispels myths about talent and perfection in the arts – and explains the difference comfortable, stylish menswear can make. We met Benny Greb in a recording studio in his adopted hometown of Hamburg, where he demonstrated the explosive energy that can be released over a drum set.

A suit is your perfect companion for parties or the office. But what do you have to look out for, and most importantly: how do you find that perfect suit? We’ve got a few tips for you.

Chinos – you probably know that this term refers to pants. But how, when and where to wear them? And why should you definitely own a pair – or more? Let’s get to the bottom of all this.

You did it! Your application was successful; you secured yourself an interview – and you are closer to your dream job than ever. But, the big question remains: what outfit should a man wear for a job interview? Read on: we will tell you what works – and what doesn’t.

After two years of small ceremonies with only a few select guests, the big “I do” in front of an audience is back. A joyful occasion for most people involved, if it weren’t for the question you ask yourself every time you open another wedding invitation: what should I wear? Don’t worry. It’s not that hard to look your best at a wedding – as groom, best man, or guest.

Looking for the perfect gift for a woman in your life who deserves something extra special for Christmas? We’re here to help! We’ve collected our best gift ideas for your wife, (girl)friend, mom or sister that are sure to put a smile on their face.

The perfect gift for the man who has everything, wants nothing, but deserves something very special? Not easy! Don’t try to read his mind any longer: Here’s our selection of 11 great gift ideas that are sure to make a great surprise for your husband, (boy)friend, dad or brother.