Shaper's Journal

Can you win a marathon while looking amazing in a suit? In 2023, at the H.C. Andersen Marathon in Odense, Martin Egebjerg Olesen proved you can – crossing the finish line first in our Perfect Suit.

Acrophobia: Fear of heights. You’ve no doubt heard of it, and may even know of it from personal experience. Leon Kofoed is a professional OCR (obstacle course racing) athlete with multiple European and world championships under his belt – oh, and he’s also afraid of heights.

„Did you see that? That guy ran a marathon in a suit, and in a great time.” Mimi is talking about Martin Egebjerg Olesen, who won the HCA Marathon in Odense with an impressive time of 2 hours, 27 minutes and 58 seconds – in our stylish Essential Suit.

Oliver Masucci: winner of the German Film Award, "Enfant terrible" as Fassbinder, iconic star from the hit series "Dark". Who his this man who has a penchant for extreme and extremely different roles? And what does that actually have to do with comfort?

A Day with Mimi Kraus: The handball star, entrepreneur, and almost-professional dancer not only revealed what's important to him when it comes to clothing, but also how he got introduced to SHAPING NEW TOMORROW.

Drummer Benny Greb dispels myths about talent and perfection in the arts – and explains the difference comfortable, stylish menswear can make. We met Benny Greb in a recording studio in his adopted hometown of Hamburg, where he demonstrated the explosive energy that can be released over a drum set.