About us
Who we are.
It all started with three childhood friends from Aalborg, Denmark, who faced a common problem: Why couldn’t pants be both stylish and comfortable? They were determined to find a solution – and set out to change the game.
The Perfect Collection
Perfectly dressed – perfectly comfortable
Your wardrobe cheat sheet: Our Perfect collection has everything you need to look and feel your best. We know that perfect means different things to different people, so we offer you a variety of options and fits to choose from. All of these styles are designed to be the comfortable backbone of your wardrobe, something you can count on every day of the year, for every occasion.
Our Philosophy
Out of the comfort zone
For us, starting SHAPING NEW TOMORROW was a huge step out of our comfort zone. But we’ve grown so much because of it that this mindset is really at the core of everything we do today. Find out more about it here, and let us inspire you to do the same!