About us | SHAPING NEW TOMORROW

2015

February

With no prior expertise or experience in the industry, but a great idea in their pocket, the founders travel to Portugal. They find a manufacturer who can help them bring their vision to life

May

SHAPING NEW TOMORROW comes to life – a name that perfectly captures what we’re all about: creating clothes you’ll love to wear today, tomorrow and years down the road. It's the unique blend of timeless design and fresh ideas of what clothing should do for you.

June

The Classic Pants 1.0 is here: Thanks to an innovative new fabric with 360° stretch, these pants are the perfect blend of style and comfort.

2016

May

After a successful Kickstarter campaign, a dream takes off, selling pants online and out of our first small store in Aalborg.

2018

April

SHAPING NEW TOMORROW secures investments on Løvens Hule – the business around the Perfect Pants gains momentum.

August

Let’s go international! The SHAPING NEW TOMORROW online shop is now live several international markets including Germany, Sweden and Norway.

2019

January

The Perfect Shirt, designed for maximum comfort, quickly becomes a favorite for stylish outfits.

2021

JUNE

Big year! With our first store in Germany (and soon four more), we begin our international expansion.

SEPTEMBER

The Perfect Suit unites style, extreme comfort and innovative features, and matches even the strictest of dress codes.

2022

November

An meaningful collaboration takes shape: we team up with the Danish national men’s soccer team DBU and we become their official partner for travel wear, making sure that the squad travels in style and comfort.

December

Another milestone: The Perfect Pants for women. It quickly grew into a full collection, bringing our signature style and comfort to all women of tomorrow.

2023

December

Hej Sverige! We open our first Swedish store in Stockholm, followed soon by another one in Gothenburg.

2024

What a ride it has been: SHAPING NEW TOMORROW now has more than 230 talented Shapers in 3 offices and 13 stores!

The Classic Pants

Insanely soft cotton chinos in a classic look

The Essential Pants

High-performance pants in an elegant look

The Essential Suit Pants

The smart choice – extreme comfort, elevated look

The GEN2 Pants

Next-generation comfort & performance

The Classic Jeans

A classic with a twist, comfortable from day one

The Heavy Edition Pants

Extreme comfort, innovative features, extra warmth

The Classic Shorts

Soft cotton and 360° stretch for unlimited comfort

The Essential Shorts

High-tech features, extreme comfort & a classic look

The GEN2 Shorts

Durable, comfortable, stylish – ready for whatever summer brings

The Tech-Linen Shorts

Your airy companion for the hottest of days

The Classic Denim Shorts

A comfortable classic that is always in style

The Perfect Suit

Tested by athletes, made for everyone

The Perfect Shirt

Unbeatable comfort from formal to casual – and everything in between Classic Shirt: Your go-to choice for every day – with 360° stretch, but without the wrinkles

The Dress Shirt

Elevated comfort for everything from weddings to boardrooms

The Travel Shirt

Impeccable style and comfort directly out of your suitcase

The Tech-Linen Shirt

Light and airy comfort all through summer

The Overshirt

That perfect extra layer of comfort

The Perfect Collection

Versatile designs with
360° stretch and
next-level comfort

The
Perfect Pants

The

Beat the heat
with style & comfort

The
Perfect Shorts

The

Unbeatable comfort from
formal to casual –
and everything in between

The
Perfect Shirt

The

Tested by athletes,
made for everyone

The
Perfect Suit

The

We champion the dreamers and the doers

– those who dare to step out of their comfort zones. We believe that growth comes from facing challenges, and that you don’t need to be perfect to make progress. We love celebrating triumphs, and, even more, the courage to just try.

Our goal is to build a community that encourages support and inspiration, celebrating the guts it takes to step out of your comfort zone. We are here to cheer you on and dress you for success on your journey.