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    BRINGING THE PERFECT MENSWEAR TO HAMBURG

    SHAPING NEW TOMORROW was founded in Denmark in 2015 and is one of the fastest growing menswear brands in Scandinavia. With four existing flagship stores in Denmark, we are happy to finally introduce our very first flagship store outside Danish borders.

    All of our clothes focus on comfort, quality, and timeless design. We have combined the best features from sportswear with the look from classic menswear for all men of any age, height, or size to stay comfortable in mind and feel confident in look.

    Neuer Wall 59 will set the framework for our unique store concept and innovative menswear. Being one of the most central locations of Hamburg, we are excited to introduce German men to a next level retail experience and feel the comfort themselves in the heart of the city center.

    Sign up for our newsletter and be the first to know more about the grand opening.

    COMFORT NEVER LOOKED BETTER

    Founded in northern Denmark in 2015 by three childhood friends, SHAPING NEW TOMORROW set out to change the way we think of traditional menswear. Comfort and style were difficult to unite and our goal is to make sure you never have to choose between either. We want all men to feel ready for whatever the day might bring.

    With the use of advanced fibers and technical materials, we have developed a range of innovative garments that combine the best features from sportswear with the look of classic menswear. We make durable garments that last beyond trends and seasons to increase the lifetime of your favorite wardrobe items.

    It might sound too good to be true. But if you don’t believe us, this is your chance to be one of the first to stop by our new store and try for yourself.

    LEARN MORE ABOUT SHAPING NEW TOMORROW

    NEXT LEVEL RETAIL

    In our store, you will feel Scandinavian vibes that revolve around Danish “hygge”. Mixed with high-end digital elements, we offer a unique and personal shopping experience. Our retail concept is built upon the idea of meeting everyone who enters the store like long-awaited guests. With genuine interest and attention, our trained staff meets you where you are and accompany your needs in any way they can.

    The store is decorated and furnished to feel like a second home. We offer cold drinks, warm coffee, a cozy lounge area, and spacious fitting rooms with adjustable light settings to reflect scenes from your everyday life.

    We believe in retail. And we believe in creating an unforgettable customer experience. With our approach to traditional retail, we aim to exceed your expectations of what a store carrying classic menswear is like to visit.

    EXPLORE OUR PRODUCTS

    "MEN'S PANTS THAT REVOLUTIONIZE EVERYDAY LIFE."

    "THEY ARE INCREDIBLY COMFORTABLE, KEEP THEIR FIT AND LOOK LIKE CLASSIC BUSINESS TROUSERS."

    "AFTER AN EXTENSIVE SELF-TEST, WE CAN CONFIRM THAT THESE PANTS ARE ACTUALLY INCREDIBLY COMFORTABLE."

    "THE PANTS FROM SHAPING NEW TOMORROW OFFER EXTREME COMFORT, EXCEPTIONAL FREEDOM OF MOVEMENT AND A STYLISH LOOK."

    "While wearing them, these kind of pants feel even more comfortable and softer than other pants containing stretch."

    COME CELEBRATE WITH US

    We’ll be celebrating the grand opening in style. And we would like for you to come and join us for exclusive opening offers, goodie bags, live DJ, cold drinks, and much more.

    Where
    Neuer Wall 59, 20354 Hamburg

    When
    On June 3rd, we're opening our new flagship store in the heart of Hamburg.

    We follow the situation with COVID-19 closely. If necessary, we’ll of course postpone the opening.

    What about COVID-19?
    Naturally, we follow the guidelines of the German health authorities concerning COVID-19, and, in particular, Hamburg's Corona Protection Regulation. In this way, we ensure that all our visitors have a great and safe experience. We are implementing all current regulations. Also, our employees ensure that our store is continuously disinfected and ventilated. Furthermore, they make sure that only a limited number of customers can enter the store at the same time. You are very welcome to try on our clothes within the store. Our staff will then take care of the necessary cleaning of the items if you decide not to buy them. We will provide hand disinfectant solution and advert that wearing a facemask is required indoors and in the city center. Before the event, our entire team is tested for COVID-19 and will only be present with a negative test result.

    We all hope for a great and healthy event, in which we all remember to keep our distance and wear facemasks to protect ourselves and everyone around.

    ATTEND THE GRAND OPENING

    Click on the image for directions

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